Performance apparel, swimwear, and lifestyle ranges from sketch to factory-ready

Stretch and technical fabric advice, fits that work on a moving body, and specs factories can build from - for brands, startups, clubs and manufacturers.

Over fifteen years experience working with brands, retailers and start-ups including Marks and Spencers, Diadora, sweatyBetty, Castore, Cherryfields, Audimas & Emello.

Based near Manchester, UK. Working with clients globally, in-house and remotely.

Start a project
See the work
woman wearing a active sports bra and legging, showing front and back view with close up of back of sports bra
Close-up of a person wearing a red quarter-zip sweatshirt with a white sweater draped over the shoulders and navy pants tied at the waist

Who I work with

Pick the route that sounds like you

Emello gift box with ribbon-wrapped package, burgundy socks, product catalogs, and a pink flower on a wooden table

START-UPS

Launching a first range, needing an experienced mentor.

From a mood board, to sample ready collection you can take to factories

Concept Design →

Person arranging elegant stationery, envelopes, and business cards on a concrete table beside coffee and eyeglasses

TEAMS & CLUBS

Kit, teamwear and merchandise.

Match kit, training and supporter apparel, designed and engineered for the consumer.

Teamwear Design →

Minimalist clothing display featuring black pants, a gray hoodie, navy long-sleeve shirts, and folded accessories on white pedestals.

BRANDS

Extra design capacity, with seamless existing team collaboration.

Seasonal ranges, CADs and colourways. New product collections and special projects.

Concept Design →

Person arranging elegant stationery, envelopes, and business cards on a concrete table beside coffee, eyeglasses, and sunlight.

MANUFACTURERS AND AGENCIES

Designs for customers and tech packs.

Meet & follow customer briefs, working within your capabilities. Factory ready tech packs and size specifications.

Tech Packs →

We collaborated with Helen on a project for a major UK high street retailer, exploring emerging style trends to support the evolution of their own-brand portfolio. Helen brought a wealth of expertise in womenswear and sportswear design, offering thoughtful, commercially grounded perspectives that enriched product development.

She was a pleasure to work with, and I'd happily recommend her to anyone looking for an experienced and insightful product creative partner.

-- James, Nerds Collective