Work

Projects, start to finish

ACTIVEWEAR

TENNIS

GOLF

ACTIVEWEAR

LIFESTYLE

LIFESTYLE

Women's Running magazine page featuring Castore Zone model workout clothing: sports bra, leggings, half-zip top, and training gilet modelled by women with wearer reviews

Castore Women’s Activewear 5* Review in Womens Running

Helen is a great designer and creative thought partner. Her professionalism and collaborative outlook had a positive impact on the team.

TENNIS

Castore AMC Tennis range and gift of kit.

I had the pleasure of working with Helen across many varied projects at Castore - all of which were positively shaped by her proactive approach to concept ideation, design development and product strategy.

LIFESTYLE

Emello Ascend Legging trouser-fit design board with technical sketches, model photos, embroidery details, fabric specifications, and colorways

sweatyBetty dance inspired mood board featuring ballet dancers, fitted leotards, scoop necklines, layered outfits, and garment design sketches

Fashion model in a Emello navy zip-up sweatshirt and black pants reclining in a modern black leather chair

Emello - Launch collections

Helen designed Emello’s launch collection of jersey, knitwear and accessories, including our bestselling Leggings With Belt Loops. She was involved in everything, from concept and fabric sourcing through to tech packs, fit sessions and supplier trips, and her technical expertise really shows in the finished product. A genuine pleasure to work with, and I’d recommend her to anyone.

OUTDOOR

Autumn/winter outerwear mood board featuring textured fabrics, layered outfits, and a technical specification sheet for a reversible gray cotton fleece coat.

Audimas is the Lithuanian brand for active leisure and sports which has been incorporated in 1997. Audimas’ clothing is for movement: clothes are for everyday life in the city and active leisure; wearing it any season, you will feel how good and comfortable they are in sports, for running and just spending time actively.

All our products are created in Lithuania.

ACTIVEWEAR

Women stretching at a barre in a sweatyBetty pink top, black shorts, and pink ankle warmers

sweatyBetty | Coolgym collection

A ballet inspired collection for the gym, introducing the idea for the sweatyBetty & Royal Ballet commercially successful collaboration.

OUTDOORS

SWIMWEAR

Technical fashion design sheet showing front and back views of a seamless mesh sports bra and full-length mid-rise leggings, with construction details and ribbed fabric swatches.

SWIMWEAR

Rangers FC women's soccer presentation board highlighting Castore sportswear, women's football imagery, and rising WSL YouTube viewership.

TRAINING

Woman in black seamless workout clothes and sneakers squatting in front of a floral display

Silou London

Introduced seamless technology into the collection, working with a manufacturer based in Portugal.

GOLF

Sweaty Betty Autumn/Winter 2008/09 technical fashion sketches for a hooded pullover and wide-leg rib pants, showing front and back views with construction details.

Reflo A snapshot of a Research and Strategy report.

Fashion illustration showing assorted women’s swimwear, dresses, vests, pants, and a beach bag, designed for Sweaty Betty

Model wearing a light neutral hooded sweatshirt, shorts, and slouchy socks for Sweaty Betty photoshoot

sweatyBetty | Snow Betty

Helen is adept at designing well thought out ranges, balancing creative flair with a commercial product. Helen has a fully understanding of the practicalities and limitations or garment production and builds good relationships with manufacturers.

Woman wearing a Sweaty Betty patterned bikini and jewelry posing on a beach with ocean waves in the background

sweatyBetty | LA Butterfly

Designed and developed sweatyBetty’s swimwear & beach collections from initial creation, leading to eliminating third-party brands Seafolly and Moontide.

TRAINING